Alaska Airlines is shuffling the deck with its popular Mileage Plan loyalty scheme. In a pitch to customers of both Alaska and Hawaiian Airlines, the carrier is rolling out its new Atmos Rewards plan.
What does the new loyalty scheme mean for you?
The new plan takes big steps to integrate Hawaiian — part of the effort to bring both airlines under a single operating certificate.
Hawaiian Airlines had Hawaiian Miles, with its own credit card and airline alliances. The Honolulu-based airline wasn’t part of any of the big-three alliances (American’s oneworld, Delta’s SkyTeam or United’s Star Alliance). But it had cobbled together a group of partners, including JetBlue and Japan Airlines.
Alaska Air’s program was more robust and very popular with Alaska residents.
One of the biggest changes for travelers is Alaska’s new three-pronged approach to how travelers earn points. They can select from:
- Accruing miles for points: This is the legacy model, offering one point for each mile flown.
- Dollars for points: Alaska travelers can earn five “Atmos status points” for every dollar spent purchasing a flight. Travelers who spend the big bucks on first class or short-notice travel may get a bigger bump with this option.
- A third option, based on flight segments, is designed to reward those who take lots of short flights, such as those between Honolulu and Hawaii’s neighbor islands. Travelers earn a flat 500 points per flight.
Currently, travelers earn miles all three ways: on credit card spending, on miles flown, plus a minimum 500 miles per flight. That’s changing. Travelers can pick one path to earn points. Even if you choose the miles-for-points option, you’ll still accrue points every time you use your credit card (but not at the five-points-per-dollar rate).
The big switch from the old Mileage Plan to Atmos Rewards started last week. If you have an Alaska Airlines credit card, you’ll receive a new Atmos card. Account numbers will remain the same.
In addition, Alaska Airlines has stoked expectations for its new premium credit card with Bank of America.
Since Alaska Air reaps more than a billion dollars annually from Bank of America as part of its co-branded credit card tie-in, the cards are a foundational element in the plan.
The new premium card, dubbed the Atmos Rewards Summit Visa Infinite, comes with a higher price tag: $395 per year. There are extra benefits, including:
- 100,000-point sign-up bonus after spending at least $6,000 within 90 days.
- Eight Alaska Lounge passes per year (two per quarter). Each pass is good for only one adult. You can bring a couple of kids into the lounge as well, but every grown-up has to use one of the eight passes.
- Point transfers to select hotels. Similar to other flexible-spend premium cards, the Atmos Summit card will offer travelers a chance to move points to groups like IHG (Intercontinental Hotel Group) and Shangri-La Hotels.
- There’s a 10,000-point annual bonus to offer cardholders an ongoing jump-start on elite status.
Many travelers have asked if the new card will offer a $99 companion fare for Hawaiian’s routes to the South Pacific and Asia. The answer is no.
Instead, Atmos Summit cardholders can opt for a credit of 25,000 points for a companion to travel when the primary traveler is redeeming an award. This benefit is not available if you are purchasing tickets — it’s just for award tickets.
Travelers who have an existing Alaska Air Visa card will get a new Atmos Rewards Ascent card. Travelers who hold that card still can get an annual $99 companion fare (plus taxes and fees that can add up to more than $100).
There are new names for the tier levels of elite-level travelers.
- MVP is gone. Now, the entry-level elite tier is Atmos Silver, after earning 20,000 status points.
- MVP Gold = Atmos Gold after 40,000 points.
- MVP Gold 75K = Atmos Platinum after 75,000 points (increasing to 80,000 points next year).
- MVP Gold 100K = Atmos Titanium after 100,000 point (increasing to 135,000 points next year).
The popular Club 49 program for Alaska residents, which includes two free checked bags when traveling to or from Alaska, remains unchanged. There are new communities that Atmos members can choose: for Hawaii residents or for travelers outside the U.S.
There are some wild cards with this big rollout for Alaska Airlines flyers who want to continue to play the loyalty game.
One big question is this: As point accumulation options increase, how much will redemption levels go up? That depends on when you travel and which flight you choose, but you can bet it’s going to cost more than it used to. Your miles and points are worth more today than they will be tomorrow.

Scott McMurren is an Anchorage-based marketing consultant, serving clients in the transportation, hospitality, media and specialty destination sectors, among others. Contact him by email at zoom907@me.com. Subscribe to his e-newsletter at alaskatravelgram.com. This column originally appeared in the Anchorage Daily News.