Editorial: Sharp idea for tourism marketing

 

April 22, 2021

States and cities have tried a lot of creative slogans over the years to entice people to come visit. "What happens in Vegas stays in Vegas." The iconic "I Love NY" slogan and logo. And there's the romantic "Virginia is for lovers."

Now we have the newest entrant among tourism marketing campaigns. We could call it: "Get stuck in Alaska."

The state of Alaska will offer free COVID-19 vaccinations for travelers who come to the 49th state this summer. If the fishing and scenery, the long summer nights and hiking trails aren't enough of a draw, maybe a shot in the arm will help make that vacation d...



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