Fish Factor


Holy Oncorhynchus! Any doubts about the brand power of Alaska salmon can be put to rest after the high visibility contretemps over the past few weeks – and the fish story has a happy ending.

All of Alaska’s ‘powers that be’ converged on Wal-Mart and the National Park Service (NPS) when both reportedly snubbed Alaska salmon over a labeling issue. Both Governor Parnell and Senator Mark Begich sent letters to Wal-Mart blasting the ill-advised decision, and Senator Lisa Murkowski verbally (and very publicly) spanked the NPS for not following its own rules.

The dust up stemmed from Alask...

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