Strong growth in sales as U.S. shoppers bought more seafood in 2020

Seafood sales are hot in America’s supermarkets, and one king salmon from Southeast Alaska was worth the same as two barrels of oil: $116.16 for a troll-caught winter king averaging 11 pounds at the docks versus $115.48 for two barrels of oil at $57.74 per barrel on Feb. 3.

As more COVID-conscious customers opted in 2020 for seafood’s proven health benefits, salmon powered sales at fresh seafood counters. Frozen and on-the-shelf seafoods also set sales records, while online ordering tripled to top $1 billion.

Those are some takeaways from a National Fisheries Institute Global Marketing Confere...


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