Consultant advises Sitka how to boost tourism experience and spending
September 7, 2022
With Sitka’s largest-ever tourist season underway – with as many as 400,000 cruise ship passengers this summer – a consultant visited town last month and suggested possible improvements to visitor experiences. A crosswalk at a busy downtown street, more signs and more outdoor seating, and brighter paint colors on buildings would help, he said.
Representing an organization called the Destination Development Association, Roger Brooks travels the globe assessing popular tourism sites and reporting his findings to the locals.
Brooks was in Sitka under a contract with the city tourism bure...