Borough refines marketing plan to bolster tourism industry
October 25, 2023
Economic Development Department staff met Oct. 18 with the Wrangell Convention and Visitor Bureau to review the borough’s travel marketing strategy and prepare it for final bureau approval in November.
The group discussed industry trends, the borough’s strengths as a destination and the methods it should use to expand tourism in town.
Potential visitors might ask, “why come (to Wrangell) when other communities north and south of us are easier to get to and have more perceived amenities,” said Economic Development Director Kate Thomas. She believes the borough can capitalize on its...