The truth hurts, but it's the right decision

 


Alaska Marine Highway System management has decided to cut back on advertising that for years promoted the state ferries as a scenic, leisurely way for summer travelers to tour Southeast.

Though painful to admit, it’s the right decision. Nothing upsets customers more than to bite on advertising, book a ticket, plan a trip and then find themselves at the dock all dressed up with no place to go.

“Because of our reliability with the fleet, we have consciously pulled back our advertising in the Lower 48 because we just disappoint people right now,” Craig Tornga, marine director for the state ferri...



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