Too much money spent on too many insults

Former President Donald Trump has a narrow lead in most polls in a tight race for the White House, but he is far and away the leader in handing out personal insults. This guy tosses out crude nicknames, offensive language and outlandish statements like shark hunters toss out stinky chunks of fish meat to attract their catch.

It’s called “chumming,” but there is nothing chummy about U.S. presidential politics. And the “catch” is voters.

Trump has a massive mental thesaurus of insulting names for his political opponents, a strategy he has relied on for his three presidential campaigns. He is goo...

 

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