Convention and Visitor Bureau discuss branding goals
July 16, 2020
The Wrangell Convention and Visitor Bureau met last Thursday, to workshop their goals for a rebranding project. As part of a large to-do list recently approved by the borough assembly, the CVB is seeking to use CARES Act funding to improve Wrangell's brand and draw in more tourists. As this was just a workshop, no official action was taken. However, the bureau generally agreed that Wrangell's brand should be focused on Wrangell as a community.
"I think our brand should be community-focused," said Brooke Leslie. "That can draw tourists. Maybe we don't have the additional funds right now to d...