Wrangell Sentinel -

Convention and Visitor Bureau discuss branding goals


The Wrangell Convention and Visitor Bureau met last Thursday, to workshop their goals for a rebranding project. As part of a large to-do list recently approved by the borough assembly, the CVB is seeking to use CARES Act funding to improve Wrangell's brand and draw in more tourists. As this was just a workshop, no official action was taken. However, the bureau generally agreed that Wrangell's brand should be focused on Wrangell as a community.

"I think our brand should be community-focused," said Brooke Leslie. "That can draw tourists. Maybe we don't have the additional funds right now to d...

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