Wrangell's new tourism branding promotes 'travel outside the lines'


The Wrangell Convention and Visitor Bureau has adopted a new branding campaign, intended to draw tourists to the community which the bureau describes as unique, and a little rough around the edges - just like Wrangell.

With vibrant colors, an eye-catching logo and the goal of telling visitors what they can expect, Wrangell has launched its new tourism branding campaign.

The "Travel Outside The Lines" slogan is meant to draw in tourists, said Brooke Leslie, with the Wrangell Convention and Visitor Bureau, who presented on the new branding at the June 8 borough assembly meeting.

"This is a project that we took up with (federal) CARES Act funding," she said. "In 2019, pre-COVID, there was a post-(tourist) season meeting held with some city officials and stakeholders in the tour industry. ... We wanted to be...

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