Whether he's promoting independent artists or advertising to independent travelers, musician and business-owner Matt Henson uses his marketing know-how to connect buyers with products. In the past, he worked in music marketing, where he got the word out about up-and-coming artists. In his new job as borough marketing and community development coordinator, he'll be promoting Wrangell.

"The core concepts of marketing stay the same no matter what you're doing," Henson explained. "For the borough, it's going to be visibility in its local market ... showing people what Wrangell has to offer because...