By Mark Sabbatini
Juneau Empire 

Ferry system cuts back Lower 48 advertising due to poor fleet reliability

 


Problems with the Alaska Marine Highway System’s operations and aging fleet are so acute that marketing efforts to potential visitors outside Alaska are being intentionally scaled back, Marine Director Craig Tornga said during an online open house on April 22.

“Because of our reliability with the fleet, we have consciously pulled back our advertising in the Lower 48 because we just disappoint people right now,” he said during the hour-long event advertised as an overview of the ferry system’s pending long-range plan for the next 20 years.

“When you make your vacation plans, and this is just pa...



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