Alaska salmon industry needs to get more value out of each fish

It will not be easy, but the Alaska commercial seafood industry needs to figure out how to turn a 25-cent-per-pound pink salmon into a fish worth 45 cents a pound.

That math lesson came from Jeremy Woodrow, executive director of the Alaska Seafood Marketing Institute.

“What everyone is talking about is how do we make more value out of our fish,” Woodrow said during a panel discussion at the midwinter meeting of the Southeast Conference.

The marketing agency has succeeded in establishing wild Alaska seafood as a premium brand, he said, with consumers willing to pay more for a quality product. B...